Head of Communication and Graphic Design
KUFA Lyss
10.2024 – present
Who I am
I’m Kaya Sarah Djakou.
My life has always been shaped by creative influences from every direction. Early on, I realised I don’t just want to consume, I want to create. Ideas are constantly with me, and inspiration often comes from many places at once.
My creative journey began out of pure curiosity. As a child, I explored whatever felt right. I started my own YouTube channel, filmed my first videos, photographed with my first camera and experimented visually from an early age. I painted, crafted, glued, sewed and worked with a wide range of materials. It was never about perfection, but about doing, learning and moving forward.
Through this exploration, I realised I’m not interested in a single medium, but in how everything connects. Creative execution and strategic thinking belong together for me. Graphic design, photography, film, video and web design meet social media, marketing, trend observation, analysis and campaign planning. I think holistically and always work in context.
I don’t come from a traditional educational background. That made things harder, but also pushed me to find and confidently follow my own path. I built my knowledge myself, driven by passion, initiative and the determination to recognise and use opportunities. I see possibilities and transform them into something of my own. Opportunities, transformed.
Inside my head is a creative chaos, a constantly shifting creative space. That feeling is reflected in this portfolio, a glimpse into how I think, work and what drives me.
Who I am
I’m Kaya Sarah Djakou.
My life has always been shaped by creative influences from every direction. Early on, I realised I don’t just want to consume, I want to create. Ideas are constantly with me, and inspiration often comes from many places at once.
My creative journey began out of pure curiosity. As a child, I explored whatever felt right. I started my own YouTube channel, filmed my first videos, photographed with my first camera and experimented visually from an early age. I painted, crafted, glued, sewed and worked with a wide range of materials. It was never about perfection, but about doing, learning and moving forward.
Through this exploration, I realised I’m not interested in a single medium, but in how everything connects. Creative execution and strategic thinking belong together for me. Graphic design, photography, film, video and web design meet social media, marketing, trend observation, analysis and campaign planning. I think holistically and always work in context.
I don’t come from a traditional educational background. That made things harder, but also pushed me to find and confidently follow my own path. I built my knowledge myself, driven by passion, initiative and the determination to recognise and use opportunities. I see possibilities and transform them into something of my own. Opportunities, transformed.
Inside my head is a creative chaos, a constantly shifting creative space. That feeling is reflected in this portfolio, a glimpse into how I think, work and what drives me.
WELCOME TO
MY MIND!
WHERE I
COME FROM
KUFA Lyss
10.2024 – present
As Head of Communication and Graphic Design at KUFA Lyss, I am responsible for the entire visual and content communication, from strategy to execution.
I work at the intersection of design, communication and organisation, and take responsibility for content, budget and overall visual direction.
• Planning, creating and publishing social media content
(Instagram, Facebook, TikTok, LinkedIn)
• Developing and executing organic and paid campaigns
• Producing reels, videos, graphics and copy
• Community management including comments, messages and interaction
• Analysing reach, performance and impact
• Designing print and digital assets
(posters, flyers, ads, banners, vouchers, merchandise)
• Developing visual concepts for campaigns and events
• Ensuring a consistent visual execution across all channels
• Managing print processes and production coordination
• Developing communication strategies and campaigns
• Defining topics, focus areas and storylines
• Analysing and optimising communication measures
• Trend scouting and content development
• Creating the corporate identity and corporate design
• Maintaining, developing and redesigning the KUFA website
• Designing wireframes, mockups and page structures
• Ensuring a consistent presence across all channels
• Leading and coordinating communication in collaboration with production and management
• Responsibility for photographers, videographers and external partners
• Briefings, coordination and quality assurance of external work
• Managing influencer collaborations and special projects
• Budget management and budget control for communication, marketing and merchandise
• Planning and prioritising expenses
Decision making on allocation of funds and placements
AKAD Bern
08.2023 – 02.2025
During the vocational baccalaureate in design and art, I deepened my foundation in design, concept development and art theory.
The focus was on design fundamentals, art history and the practical use of the Adobe suite.
• Art historical and social understanding of art
• Design fundamentals, visual languages and principles
• Practical use of the Adobe suite
(InDesign, Illustrator, Photoshop)
• Executing creative work across different media
(graphic design, illustration, experimental and conceptual projects)
MGD Studio GmbH
01.2024 – 11.2024
During my 11 month internship, I worked independently on client projects in content production and visual communication.
I took responsibility from concept to execution and worked across media, including graphic design, photography, video and social media.
• Concepting, designing and producing content across different media
• Working in graphic design, photography, videography and social media
• Supporting shoots and photo sessions
• Producing and editing photo and video material
• Creating analogue and digital communication materials
(brochures, banners, social media content, logos, brandings)
• Direct contact with clients and taking briefs
• Highly independent work on client projects
LerNetz AG
08.2023 – 12.2023
During my marketing internship at LerNetz AG, I worked both in corporate marketing and, independently, on building the sub brand MoveBox.
I took on project leadership in the creative and social media area and was involved in brand building, content production and team coordination.
• Supporting the marketing team at LerNetz AG
• Redefining target groups
• Developing social media templates
• Independent project leadership in the creative and social media area
• Developing the brand identity
• Concepting and implementing a CI CD
• Creating suitable content for digital channels
• Delivering first product designs
• Participating in client meetings and appointments
• Supervising commercial and mediamatics apprentices
LerNetz AG
08.2020 – 07.2023
During my commercial apprenticeship, I gained insights into various business areas with a strong focus on design and marketing.
Around 40 percent of my apprenticeship was spent in a design and marketing environment, laying the foundation for my path into communication and design.
• Administrative tasks and front desk duties
• Support in accounting
• Planning and organising internal company events and meetings
• Preparing, running and moderating meetings
• Close collaboration with the design and marketing team
• Assisting in photography and video productions
• Creating graphics, print products and cards
• Supporting website testing and first own web projects
• First experiences in marketing and creative processes
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10.2024 – aktuell
Als Leitung des Kommunikations- und Grafikbereichs der KUFA Lyss verantworte ich die gesamte visuelle und inhaltliche Kommunikation von der Strategie bis zur Umsetzung.
Ich arbeite an der Schnittstelle von Design, Kommunikation und Organisation und trage Verantwortung für Inhalte, Budget und visuelle Ausrichtung.
Social Media & Online-Kommunikation
Grafik, Print & visuelle Inhalte
Strategie, Kampagnen & Planung
Corporate Identity & Digitalauftritt
Leitung, Koordination & Zusammenarbeit
Budget, Verantwortung & Entscheidungen
Entscheidungsfindung über Mittelverwendung und Platzierungen
08.2023 – 02.2025
In der Berufsmaturität Gestaltung und Kunst vertiefte ich mein gestalterisches, konzeptionelles und kunsttheoretisches Fundament.
Der Fokus lag auf Gestaltungsgrundlagen, Kunstgeschichte und der praktischen Anwendung der Adobe Palette.
Schwerpunkte
01.2024 – 11.2024
Während meines 11-monatigen Praktikums arbeitete ich selbstständig an Kundenprojekten im Bereich Content-Produktion und visuelle Kommunikation.
Ich übernahm Verantwortung von der Konzeption bis zur Umsetzung und arbeitete medienübergreifend mit Grafik, Foto, Video und Social Media.
Content-Produktion & visuelle Kommunikation
Projekte & Umsetzung
Zusammenarbeit & Verantwortung
08.2023 – 12.2023
Im Marketingpraktikum bei der LerNetz AG arbeitete ich sowohl im Unternehmensmarketing als auch eigenverantwortlich am Aufbau der Untermarke MoveBox.
Dabei übernahm ich die Projektleitung im kreativen und Social-Media-Bereich und war an Markenaufbau, Content-Produktion und Teamkoordination beteiligt.
Marketing & digitale Kommunikation LerNetz AG
Projektleitung Untermarke MoveBox
08.2020 – 07.2023
Während meiner kaufmännischen Ausbildung erhielt ich Einblicke in verschiedene Unternehmensbereiche mit einem starken Fokus auf Gestaltung und Marketing.
Rund 40 % meiner Lehrzeit arbeitete ich im Design- und Marketingumfeld und legte damit das Fundament für meinen weiteren Weg in Kommunikation und Gestaltung.
Kaufmännische Ausbildung
Gestaltung, Marketing & kreative Mitarbeit
A few PROJECTS
